What is syndicated research data?

Syndicated research is research that is independently conducted, published and sold by a market research firm.

What is a syndicated data source?

Syndicated data refers to general market data that isn’t specific to any one client. An aggregation of retailer and product data, syndicated data is generally collected by market research firms and then purchased by businesses who have a vested interest in the market.

Is syndicated data secondary research?

Syndicated research is a form of secondary research which is different from common forms of primary research. All the data, none of the work to collect it. By virtue, end-user companies buy “access” to the research which gives them the ability to view the data in their market, make comparisons, and trend the data.

What are the benefits of syndicated research?

Definition

Syndicated research can provide a good overview of the market as the sample size is often large and the methodology can facilitate weighting and projection of results;
Trends in an industry can be identified – it can facilitate understanding of the market landscape in the particular industry;

Is syndicated research primary?

They can either offer raw data or full reports for purchase. Syndicated research should be used for two main purposes: exploration and context. There are considerations with syndicated research. It’s not meant to be the primary means for insights—which is why it’s not the one called primary research.

What is qualitative data based on?

Qualitative data describes qualities or characteristics. It is collected using questionnaires, interviews, or observation, and frequently appears in narrative form. The data may be in the form of descriptive words that can be examined for patterns or meaning, sometimes through the use of coding.

How do you use Nielsen data?

Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. In emerging markets where POS information is unavailable, we use field auditors to collect sales data through in-store inventory and price checks.

Why is syndicated research important?

Syndicated research builds the understanding around an industry to help determine where to spend time and focus efforts. It also helps organizations identify trends or build the connections between their needs and the needs of others to prioritize strategies.

What are the syndicated sources of secondary data?

Syndicated sources can be classified based on the unit of measurement (households/consumers or institutions). Household/consumer data may be obtained from surveys, diary panels, or electronic scanner services. Institutional data may be obtained from retailers, wholesalers, or industrial firms.

How is syndicated research different from market research?

The result of such research is often provided in the form of reports, presentations, raw data etc. and is made available in open market for anyone to purchase. In syndicated research the research problem and scope of research is formulated by market research companies based on their experience and methodology.

What do you need to know about syndicated data?

Syndicated data provides the context necessary to analyze business data against the broader landscape of the market. If, for example, sales are declining nationwide, a business can approach their own drop as a facet of geographical economic downturn rather than as a failure of their individual campaigns or strategies.

What does syndicated data mean for a CpG?

How is syndicated data collected and aggregated by retailers?

Since this data cannot be provided by any single retailer alone, it is collected and aggregated by third-party syndicated data companies. Syndicated panel data, on the other hand, tracks customer behavior.

What is syndicated research data? Syndicated research is research that is independently conducted, published and sold by a market research firm. What is a syndicated data source? Syndicated data refers to general market data that isn’t specific to any one client. An aggregation of retailer and product data, syndicated data is generally collected by market…